Yesterday we talked about a USP, today we are going to switch it up. Every year, I head to the University of Kentucky to play in a basketball tournament. It’s a blast! In Rupp Arena I hit a game-winning shot, in game two, with 2 seconds left on the clock....
TrueView skippable YouTube ads are no longer available. But this is not the time to panic. Or is it? I am kind of panicking. Usually, when Google makes changes to their platform it is because they want to make more money. They are great at ruining a good thing. Here...
I am a fan of YouTube ads and I love it when businesses take advantage of the YouTube platform. When a business comes to us asking about YouTube ads, they always get caught up on the creative. In the video below I will walk you through an effective ad and what your ad...
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. YouTube is getting better....
