Book Review: No B.S. Direct Marketing by Dan Kennedy is an introductory book on the principles of direct response marketing and advertising. Kennedy presents many good arguments on why small businesses should adopt direct marketing to get customers instead of...
Course Review: Paid Traffic Mastery by DigitalMarketer takes you through DigitalMarketer’s paid traffic system. Molly Pittman, the instructor, starts by laying the foundation of the traffic system where you emphasize the importance of architecting a funnel and then...
Book Review: The Boron Letters by Gary Halbert is a collection of 25 letters written in the ’80s by legendary copywriter Gary Halbert to his youngest son Bond Halbert. Gary was at a federal prison called Boron at the time hence the title The Boron Letters....
Do you love marketing and advertising? Here is a simple break down of a marketing book by David Ogilvy. This material came from http://www.practicalized.com/ which is longer on the web. It’s great material. The Unpublished David Ogilvy by David Ogilvy is a...
Book Review: Ogilvy on Advertising by David Ogilvy is an advertising classic. This book was recommended to me by so many people and for good reason. Ogilvy, known as the father of modern advertising and the founder of one of the biggest advertising agencies...
