TrueView skippable YouTube ads are no longer available. But this is not the time to panic. Or is it? I am kind of panicking. Usually, when Google makes changes to their platform it is because they want to make more money. They are great at ruining a good thing. Here...
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. YouTube is getting better....
Here’s a little secret: Videos are powerful tools for attracting and nurturing leads. The right video content produces one of the best ROI (return on investment). According to the Aberdeen Video Marketing Growth Report, businesses that use videos generate 66%...
Here is a broad YouTube strategy that works really well and has proven to be successful for many different companies. Create a good YouTube video that entertains, educates and asks the audience to take action. (brands like Dollarshave Club, Purple, and Chatbooks)Build...
