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The Boron Letters by Gary Halbert

The Boron Letters by Gary Halbert

by Jace Vernon | Jan 11, 2021 | Marketing, Marketing Advice, Marketing Gurus, Marketing Masters

Book Review: The Boron Letters by Gary Halbert is a collection of 25 letters written in the ’80s by legendary copywriter Gary Halbert to his youngest son Bond Halbert. Gary was at a federal prison called Boron at the time hence the title The Boron Letters....
How to Write a Customer Success Story that Gets the Sales

How to Write a Customer Success Story that Gets the Sales

by Jace Vernon | Oct 22, 2019 | Blogging, Marketing, Marketing Advice, Social Media

Surely, there has to be value in sharing customer stories. When it comes to driving sales and trust for your business, nothing comes close to sharing authentic customer stories!  There’s no fast rule for creating a perfect customer success story. But the...
5 Social Media Campaign Examples to Inspire Your Social Strategy

5 Social Media Campaign Examples to Inspire Your Social Strategy

by Jace Vernon | Oct 22, 2019 | Marketing, Social Media

Social media can be a powerful tool to reach potential customers and grow your business. It looks very promising, and for a good reason — more than 3.4 billion people use social media. To put that into perspective, there are approximately 7.7 billion people in the...
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