Book Review: No B.S. Direct Marketing by Dan Kennedy is an introductory book on the principles of direct response marketing and advertising. Kennedy presents many good arguments on why small businesses should adopt direct marketing to get customers instead of...
Book Review: The Boron Letters by Gary Halbert is a collection of 25 letters written in the ’80s by legendary copywriter Gary Halbert to his youngest son Bond Halbert. Gary was at a federal prison called Boron at the time hence the title The Boron Letters....
Writing compelling Facebook ads will help you generate more traffic to your website, help you acquire more targeted leads, and boost your sales. Social media, in general, must be an essential component of your digital marketing strategy. Funny enough, companies...
David Ogilvy’s “Confessions of an Advertising Man” is perhaps the most popular book on the advertising business in history, and with good reason. Granted, it doesn’t contain too many confessions, but it is funny, interesting, and full of actionable advice...
