BOOK NOTES ON $100M Offers by Alex Hormozi Make people an offer so good they would feel stupid saying no.— Travis Jones From this book, I learned a lot about Creating an OfferFinding a marketWhy you should charge moreHow to Create Value in Your Products and...
Course Review: Let’s Build a Predictable Traffic System by Molly Pittman shows you how to build a paid traffic system that lets you acquire customers at break-even or less. It begins by focusing on architecting a solid funnel where you take people from simple...
Book Review: No B.S. Direct Marketing by Dan Kennedy is an introductory book on the principles of direct response marketing and advertising. Kennedy presents many good arguments on why small businesses should adopt direct marketing to get customers instead of...
Do you love marketing and advertising? Here is a simple break down of a marketing book by David Ogilvy. This material came from http://www.practicalized.com/ which is longer on the web. It’s great material. The Unpublished David Ogilvy by David Ogilvy is a...
Book Review: Ogilvy on Advertising by David Ogilvy is an advertising classic. This book was recommended to me by so many people and for good reason. Ogilvy, known as the father of modern advertising and the founder of one of the biggest advertising agencies...
