Every customer has a journey and each step of that journey requires a different marketing piece or strategy. First, let’s start with Prospects. Prospects A prospect can be anybody within your target marketing. You noticed how I said within your target marketing?...
Tech and software companies are investing heavily in digital paid advertising. They’re either advertising on Facebook, Google search and Display networks, Instagram, media publishers, and other networks. But why is that? Online advertising can be very effective...
