by Jace Vernon | Jan 11, 2021 | Marketing, Marketing Advice, Marketing Gurus, Marketing Masters
Book Review: The Boron Letters by Gary Halbert is a collection of 25 letters written in the ’80s by legendary copywriter Gary Halbert to his youngest son Bond Halbert. Gary was at a federal prison called Boron at the time hence the title The Boron Letters....
by Jace Vernon | Jan 11, 2021 | Marketing, Marketing Advice
Do you love marketing and advertising? Here is a simple break down of a marketing book by David Ogilvy. This material came from http://www.practicalized.com/ which is longer on the web. It’s great material. The Unpublished David Ogilvy by David Ogilvy is a...
by Jace Vernon | Dec 4, 2020 | Marketing, Marketing Advice
Book Review: Ogilvy on Advertising by David Ogilvy is an advertising classic. This book was recommended to me by so many people and for good reason. Ogilvy, known as the father of modern advertising and the founder of one of the biggest advertising agencies...
by Jace Vernon | Dec 4, 2020 | Books, Marketing, Marketing Advice
Book Review: The 1-Page Marketing Plan by Allan Dib is definitely one of the best books about the fundamentals of small business marketing that I’ve ever read. Allan doesn’t delve much into tactics, he focuses on the strategies and most importantly the mindsets...
by Jace Vernon | Sep 27, 2020 | Marketing, Paid Ads
Every customer has a journey and each step of that journey requires a different marketing piece or strategy. First, let’s start with Prospects. Prospects A prospect can be anybody within your target marketing. You noticed how I said within your target marketing?...
