by Jace Vernon | Jan 11, 2021 | Marketing, Marketing Advice, Marketing Gurus, Marketing Masters
Book Review: The Boron Letters by Gary Halbert is a collection of 25 letters written in the ’80s by legendary copywriter Gary Halbert to his youngest son Bond Halbert. Gary was at a federal prison called Boron at the time hence the title The Boron Letters....
by Jace Vernon | Dec 4, 2020 | Marketing, Marketing Advice
Book Review: Ogilvy on Advertising by David Ogilvy is an advertising classic. This book was recommended to me by so many people and for good reason. Ogilvy, known as the father of modern advertising and the founder of one of the biggest advertising agencies...
