by Jace Vernon | Jan 11, 2021 | Marketing, Marketing Advice, Marketing Gurus, Marketing Masters
Book Review: No B.S. Direct Marketing by Dan Kennedy is an introductory book on the principles of direct response marketing and advertising. Kennedy presents many good arguments on why small businesses should adopt direct marketing to get customers instead of...
by Jace Vernon | Jan 11, 2021 | Marketing, Marketing Advice, Marketing Gurus
Course Review: Paid Traffic Mastery by DigitalMarketer takes you through DigitalMarketer’s paid traffic system. Molly Pittman, the instructor, starts by laying the foundation of the traffic system where you emphasize the importance of architecting a funnel and then...
by Jace Vernon | Jan 11, 2021 | Marketing, Marketing Advice, Marketing Gurus, Marketing Masters
Book Review: The Boron Letters by Gary Halbert is a collection of 25 letters written in the ’80s by legendary copywriter Gary Halbert to his youngest son Bond Halbert. Gary was at a federal prison called Boron at the time hence the title The Boron Letters....
by Jace Vernon | Apr 20, 2019 | Marketing, Marketing Advice, Marketing Gurus, Marketing Masters
David Ogilvy’s “Confessions of an Advertising Man” is perhaps the most popular book on the advertising business in history, and with good reason. Granted, it doesn’t contain too many confessions, but it is funny, interesting, and full of actionable advice...
