15 Characteristics of Memorable Copywriting Introduction Remember the iconic tagline “It’s toasted” from the hit television show Mad Men? While we don’t endorse smoking, we can’t deny the memorability and catchiness of that slogan. Good...
**The Surprising Impact of Web Design: Statistics and Trends** *Is your website design up to par? Did you know that website design can improve time on site by 84% and YoY online revenue by 132%? These are not just empty claims; they are actual results experienced by...
The Mysterious Case of the Disappearing Indented Results in Google SERPs A Shake-Up in the Search Engine Results Pages Google’s search engine result pages (SERPs) are constantly evolving, with updates and changes occurring regularly. However, in August,...
Work with Purpose: Choosing the Right Path on Labor Day A Celebration of Labor Day For over a century, Labor Day has been a time to honor and appreciate the hardworking individuals who build and contribute to our society. Similarly, May Day has become a symbol of...
The Art of Decision-Making: Navigating the Spectrum of Individual Choice and Community Standards The Illusion of Rationality As adults, we pride ourselves on our ability to make decisions and live with the consequences. After all, no one else should have the power to...
How to Give Constructive Feedback on Creative Work The Importance of Perspective When someone shares their work in progress with you, it’s important to approach it with the right mindset. Instead of simply saying, “I don’t like it,” take a...