The KFC Controversy: Chicken, Utensils, and Cultural Competency In addition to chicken, KFC is frying up controversy. On August 24, KFC Canada’s Director of Marketing, Azim Akhtar, tweeted a few billboard images from the company’s new “It’s...
The Big-O Problem: Scaling Your Business for Success Introduction In the world of computer science, Big-O notation is a way of measuring the efficiency and scalability of algorithms. It helps us understand how a solution method performs as the size of the input...
The Best Portable Apps for Every Device and Browser Introduction Downloading and installing software can be a tedious process, but portable apps offer a solution. These lightweight tools can run on your computer without needing installation, making them highly...
H1: The Power of Truth, Compassion, and Usefulness in Writing H2: Ursula Le Guin’s Guiding Principles Fabled author Ursula Le Guin had a sign over her desk that served as a compass for her writing. It read: Is it true? Is it necessary or at least useful? Is it...
How SEO and ASO Can Work Together to Boost Your App’s Success Introduction Do you run marketing campaigns for an app-based company? If so, then perhaps you’ve found ranking on app store results pages to be a challenge. The good news is that many app store...
15 Characteristics of Memorable Copywriting Introduction Remember the iconic tagline “It’s toasted” from the hit television show Mad Men? While we don’t endorse smoking, we can’t deny the memorability and catchiness of that slogan. Good...
