No B.S. Direct Marketing by Dan Kennedy
Book Review: No B.S. Direct Marketing by Dan Kennedy is an introductory book on the principles of direct response marketing and advertising. Kennedy presents many good arguments on why small businesses should adopt direct marketing to get customers instead of...
Paid Traffic Mastery by DigitalMarketer…
Course Review: Paid Traffic Mastery by DigitalMarketer takes you through DigitalMarketer’s paid traffic system. Molly Pittman, the instructor, starts by laying the foundation of the traffic system where you emphasize the importance of architecting a funnel and then...
The Boron Letters by Gary Halbert
Book Review: The Boron Letters by Gary Halbert is a collection of 25 letters written in the ’80s by legendary copywriter Gary Halbert to his youngest son Bond Halbert. Gary was at a federal prison called Boron at the time hence the title The Boron Letters....
The Unpublished David Ogilvy by David Ogilvy
Do you love marketing and advertising? Here is a simple break down of a marketing book by David Ogilvy. This material came from http://www.practicalized.com/ which is longer on the web. It's great material. The Unpublished David Ogilvy by David Ogilvy is a...
Ogilvy on Advertising by David Ogilvy
Book Review: Ogilvy on Advertising by David Ogilvy is an advertising classic. This book was recommended to me by so many people and for good reason. Ogilvy, known as the father of modern advertising and the founder of one of the biggest advertising agencies...
One Page Marketing Plan by Allan Dib
Book Review: The 1-Page Marketing Plan by Allan Dib is definitely one of the best books about the fundamentals of small business marketing that I’ve ever read. Allan doesn’t delve much into tactics, he focuses on the strategies and most importantly the mindsets...
Marketing To Prospects To Leads To Customers
Every customer has a journey and each step of that journey requires a different marketing piece or strategy. First, let's start with Prospects. Prospects A prospect can be anybody within your target marketing. You noticed how I said within your target marketing? You...
How To Create YouTube Direct Response Ads. YouTube Is Improving.
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. YouTube is getting better....
Marketing is a Long-term Play. Don’t Jump Ship – RED RECAP
Marketing for the longevity, not just for the now. Online Marketing is a Long-Term Play! Don't just survive month-to-month... Learn how to build a long-term business in our new video below! Grow your business with a full marketing campaign N If there are holes in...
Lead Generation Marketing Tips – RED RECAP
We are running a lot of Marketing Campaigns and we like to tell you what is working and what is not working when it comes to Marketing. Enjoy the video there are some great tips.
