by Jace Vernon | Jul 28, 2019 | Unique Selling Proposition
Most companies spend a small fortune on marketing. But how much of that small fortune is wasted? From my experience, the majority gets blown. Agencies, try to produce results for their clients, so they try everything and spend every last dime. It is overwhelming and...
by Jace Vernon | Apr 20, 2019 | Marketing, Marketing Advice, Marketing Gurus, Marketing Masters
David Ogilvy’s “Confessions of an Advertising Man” is perhaps the most popular book on the advertising business in history, and with good reason. Granted, it doesn’t contain too many confessions, but it is funny, interesting, and full of actionable advice...
