Why Email Marketing is Still Relevant in 2021
Email marketing has been around for decades, and some people might think it’s outdated in today’s fast-paced digital world. However, email remains an effective marketing tool for businesses of all sizes. In fact, email marketing is more relevant than ever in 2021. In this article, we’ll explore some of the reasons why email marketing is still essential for businesses today.
1. Email is still the most widely used communication channel
Despite the rise of social media and messaging apps, email remains the most widely used communication channel in the world. According to Statista, there are over 4 billion active email users worldwide in 2021, and this number is expected to reach 4.6 billion by 2025. This means that email provides businesses with a vast audience to communicate with.
2. Email has a high return on investment (ROI)
Email marketing has consistently shown high ROI over the years. In fact, according to a study by Litmus, email marketing has an ROI of 42:1, meaning that for every $1 spent on email marketing, businesses can expect an average return of $42. This makes email marketing one of the most cost-effective marketing channels available.
3. Email allows for personalized, targeted content
Email marketing allows businesses to send targeted messages to specific groups of customers. This means that businesses can personalize their email content to each recipient’s interests, behavior, and demographics. According to Campaign Monitor, personalized emails have a higher open rate (29%) and click-through rate (41%) than non-personalized emails.
4. Email can drive website traffic and sales
Email marketing can be an effective way to drive website traffic and sales. According to a study by McKinsey & Company, email is 40 times more effective at acquiring new customers than Facebook or Twitter. Additionally, email subscribers are more likely to make purchases than non-subscribers, with the average order value being 17% higher.
5. Email is measurable and trackable
One of the significant advantages of email marketing is that it’s easy to measure and track. Businesses can track metrics such as open rates, click-through rates, conversion rates, and revenue generated from email campaigns. This allows businesses to optimize their email marketing strategy and improve ROI over time.
Email marketing is still a relevant and essential tool for businesses in 2021. With the ability to reach a vast audience, high ROI, personalized content, and trackable results, businesses can effectively use email marketing to drive website traffic and sales, acquire new customers, and build brand awareness. As a result, businesses that invest in their email marketing strategy are likely to see a significant return on their investment.