The Top Brands on Threads: A Guide to Growing Your Audience


Since its launch in July, the social media platform Threads has gained immense popularity, with an impressive 120 million users. Among these users are various brands using Threads to connect with their audience and boost brand awareness. Some of these brands have experienced exponential growth, amassing hundreds of thousands, and even millions of followers in just a short span of time. So, what are the top brands on Threads, and how did they achieve such rapid success? In this article, we’ll take a closer look at these high-performing brands on Threads and understand the strategies that contributed to their impressive growth.

1. Marvel Entertainment

Marvel Entertainment leads the pack with a follower count of 4.5 million. While many creators and brands repost their Twitter content on Threads, Marvel takes a different approach. They focus on creating unique and personal content for the platform, such as heartfelt comic scenes, candid clips of Marvel fans at comic conventions, and behind-the-scenes moments from their franchises. Marvel’s humanized and personal approach resonates with their audience and helps them stand out from the crowd.

2. CNN

CNN has garnered 1.8 million followers on Threads and relies heavily on eye-catching graphics and videos to make their content stand out. For instance, they use large graphics to accompany their articles, highlighting the news they cover. They also incorporate compelling videos, like helicopter footage of wildfires, to showcase the impact of current events. By leveraging visuals, CNN successfully captures the attention of Threads users and keeps them engaged with their content.

3. Google

With a follower count of 1.2 million, Google has also found success on Threads. They use vibrant graphics and videos to make their content visually appealing and create an engaging experience for their followers. Additionally, Google uses a conversational tone in their posts, incorporating emojis and making light-hearted jokes. By adopting a friendly and approachable voice, Google builds a connection with their audience and encourages interaction.

4. Star Wars

As one of the longest-running and most popular entertainment franchises, Star Wars quickly gained 1 million followers on Threads. What sets them apart is their unique and distinctive tone. Using dry humor and a sarcastic voice, Star Wars engages with their followers and other brands on the platform. They interact with wit and humor, capturing the attention and amusement of their audience.

5. TikTok

Yes, even TikTok has joined the Threads bandwagon, amassing 890K followers. TikTok leverages relatable humor and references popular memes, phrases, and videos from its own platform. By tapping into the cultural zeitgeist and the content their users are familiar with, TikTok keeps their Threads content engaging and enjoyable.

6. Forever 21

Fashion retailer Forever 21 has connected with its audience on Threads by sharing relatable, relevant, and funny content. For example, during the back-to-school season, they promoted their deals with a relatable post that resonated with their target audience. By understanding and catering to their customers’ interests and experiences, Forever 21 keeps their Threads content appealing and shareable.

7. Crunchyroll

Anime streaming service Crunchyroll has grown its audience on Threads by sharing moments, quotes, and images from popular series licensed to its platform. They also repost content from their other licensed properties, expanding their reach and engaging with their audience through shared interests.

8. Wendy’s

Wendy’s, the popular fast-food chain, takes a humorous approach on Threads. They share funny memes and actively engage with accounts tagging the company. By leveraging humor and relevant memes, Wendy’s shows its audience that they are attuned to current trends and conversations, fostering a connection with their followers.

Final Takeaways

Each brand on this list has its own unique brand voice, sense of humor, and content strategy that contributes to their success. While growing an audience on Threads may require some experimentation, there are a few methods you can try:

1. Create a unique and relatable brand voice that resonates with your target audience.
2. Use humor to connect with and entertain your followers.
3. Leverage visuals such as video, graphics, and photos to make your content visually appealing.
4. Interact with other Threads users and repost content to foster engagement and collaboration.

Now armed with inspiration from these top brands, you’re ready to make your mark on Threads and cultivate a thriving audience for your brand.

In an era where social media platforms are increasingly crowded and competitive, finding innovative ways to stand out and connect with your audience is crucial. By studying the strategies employed by these successful brands on Threads and implementing them in your own social media strategy, you can elevate your brand’s presence and engage your audience in unique and compelling ways. So, why wait? Take the plunge and embark on a Threads journey that will help you reach new heights of brand awareness and connection with your followers.