The Surprising Ways AI Can Help SEO Beyond Content Creation


Artificial intelligence (AI) has revolutionized the way we create content, but its impact on SEO goes beyond just generating text. While AI tools can speed up content creation, they can also introduce SEO risks such as duplicate content and robotic copywriting. However, free AI tools like ChatGPT have a range of other applications that can significantly simplify and enhance SEO tasks. In this article, we will explore six surprising ways in which AI can help SEO beyond content creation.

1. Create Schema Markup

One straightforward way in which AI tools like ChatGPT can simplify SEO is by writing schema markup. With a simple prompt, you can generate schema code for your page, making it easier to implement structured data on your website. While the response might require some fine-tuning, this AI-powered assistance saves time and ensures accurate schema implementation.

2. Keyword Clustering

AI tools can also aid in semantic grouping and categorization of keywords. Using ChatGPT’s user interface or a Python script, you can prompt the AI to group a list of keywords into related categories. This provides valuable insights for keyword tracking and analysis, making it easier to optimize your SEO strategy and improve keyword targeting.

3. Generate Meta Descriptions

ChatGPT’s summarization capabilities can be harnessed to generate meta descriptions. By feeding the AI with the main content and including specific keywords, it can create concise summaries that effectively capture the essence of a page. While the response length may need adjustment, this AI assistance can provide a starting point and save time in crafting compelling meta descriptions.

4. Create FAQs (and Tag Them with Schema)

Another way AI can help with SEO is by generating frequently asked questions (FAQs) for your website’s content. By pasting page copy into ChatGPT, you can prompt it to generate sample FAQs. After reviewing and editing the suggestions, you can utilize ChatGPT to generate FAQ schema that can be added to your page. This streamlines the process of creating valuable FAQ content and implementing schema markup.

5. Topical Research

While AI tools may not provide specific SEO metrics, they can assist in generating content ideas related to keywords. By pairing ChatGPT with a keyword research tool like Moz Keyword Explorer, you can prompt the AI to provide topic ideas related to specific terms. These generated ideas can inform your editorial calendar, content marketing strategy, and social media posts, and help you identify potential blog post topics.

6. SEO Content Briefs

After conducting keyword research, you can leverage AI to create content outlines and briefs. By prompting ChatGPT and providing your selected keywords, you can generate a page outline and even a possible page title. While the results may need refinement, they serve as a starting point for your editorial team to develop a comprehensive article. This AI assistance streamlines the content creation process and frees up time for more strategic SEO work.

Closing Summary

AI tools like ChatGPT offer a multitude of benefits for SEO professionals beyond content creation. From creating schema markup to generating meta descriptions, FAQs, and content briefs, AI can significantly speed up and enhance various SEO tasks. While caution should be exercised to avoid potential SEO risks, leveraging free AI tools can save time and allow SEO professionals to focus on higher-level strategic initiatives. By embracing the possibilities of AI, SEO professionals can optimize their workflows and drive better results for their websites and businesses.