Don’t Hit Send Without Testing: The Best Email Previewing Tools for Marketers
What is an email previewer?
An email previewer is a tool that helps you preview your messages before sending them to your list. Previewing your messages ensures your emails are professional, error-free, easy to read, and ready for your leads and customers.
Why use an email previewer?
Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won‘t render. If this happens, you could damage your credibility and lose subscribers. That’s why it’s essential to test your emails before you send them.
HTML Email Preview
As your HTML emails become more sophisticated, it’s important to preview and test your emails before sending them to recipients. An HTML preview allows you to adjust anything necessary before the final version is sent to your audience. That way, you can send your messages to the people who matter most — your customers — with complete confidence.
The Best Email Previewing Tools
1. HubSpot Email Marketing Tool
Price: $18 per month to $800 per month.
2. SendX
Price: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
3. Campaign Monitor
Price: $9 monthly for a basic plan; $29 monthly for an unlimited plan; and $149 monthly for a premier plan.
4. Mailosaur
Price: $9 a user per month for a starter plan; $16 a user per month for a business plan; $20 a user per month for a professional plan; and custom pricing for enterprises.
5. GlockApps
Price: $59 monthly for a basic bundle; $99 monthly for a business bundle; $199 monthly for a custom bundle.
6. SendForensics
Price: $39 monthly for a brand plan; $63 monthly for a company plan; $159 monthly for an agency plan.
Free Email Preview Tools
1. HubSpot Email Marketing Tool
Get Started with HubSpot’s Email Marketing Software for Free.
2. SubjectLine.com
3. MailNinja Email Previewer
4. Inbox Analyzer
5. PutsMail
Paid Email Preview Tools
1. Get Response
Price: $19 monthly for email marketing; $59 monthly for marketing automation; $119 monthly for ecommerce marketing.
2. Litmus
Price: $99 monthly for Litmus Basic; $199 monthly for Litmus Plus.
3. Stripo
Price: $15 monthly for a basic plan; $45 monthly for a medium plan; $95 monthly for a pro plan.
4. Email Preview Services
Price: $25 monthly for a standard plan; $45 monthly for a business plan; $160 monthly for a professional plan; $399 monthly for an enterprise plan.
5. Email on Acid
Price: $74 monthly for The Basics; $134 monthly for Premium; $449 monthly for Professional.
Conclusion
Don’t let your email marketing efforts go to waste by sending emails that aren’t properly previewed and tested. Using an email previewer is an essential step in ensuring your emails are professional, error-free, and ready for your leads and customers. From free tools like HubSpot’s Email Marketing Tool and SubjectLine.com to paid tools like Get Response and Litmus, there are plenty of options to choose from based on your budget and needs. So don’t hit send without testing!