# How Google for Nonprofits Can Revolutionize Your Organization

**Are you a nonprofit organization looking to maximize your online presence and increase your fundraising efforts? Look no further than Google for Nonprofits! This membership program offers free access to a variety of Google products that can be game-changers for your organization’s online awareness and fundraising campaigns. In this article, we’ll dive into the details of this program and explore the five key resources it provides that can help take your nonprofit to the next level.**

## Google Workspace for Nonprofits: Unleash the Power of Collaboration

Google Workspace for Nonprofits offers a suite of powerful tools that can transform the way your organization operates. With 30 GB of cloud storage and access to applications like Gmail, Docs, Sheets, Drive, Calendar, Slides, and more, you can streamline collaboration and communication within your team.

Whether your team is dispersed across different locations or countries, Google Drive allows you to securely share and store information. Gmail enables online communication with people around the globe, while Google Calendar helps you stay organized and never miss an important event.

*Example: Google Workspace in Action*

One organization that leverages the power of Google Workspace is Samasource. With about 850 people spread across five countries, Samasource relies on Google Drive to communicate, share information, and track projects worldwide. The seamless collaboration enabled by Google Workspace is crucial for their training and project management efforts.

## Google Ad Grants: Magnetize Your Website with Free Advertising

Google Ad Grants, a monthly $10,000 grant specifically designed for nonprofits, empowers organizations to create text-based ads and advertise on Google. By utilizing this grant effectively, you can attract up to 40,000 new visitors to your website every month, significantly expanding your online reach and engagement.

*Example: Google Ad Grants in Action*

An inspiring success story comes from Direct Relief International, which started using Google Ad Grants in 2003. With the help of Google, they optimized their marketing campaigns and saw a remarkable 44% year-over-year increase in online donations and a 40% boost in total dollars donated online. Google Ads played a pivotal role in their end-of-year giving campaign, driving impressive results and empowering their mission.

## Google Analytics: Gain Insights to Optimize Your Online Presence

Linking your Google Grants account to Google Analytics gives your nonprofit valuable insights into how people find, interact, and support your website. With Google Analytics, you can easily measure the engagement of your supporters, identify the most effective AdWords ads, understand how volunteers and donors interact with your website, and track social media effectiveness for your campaigns.

Kate Lesniak, Principal Strategist at HubSpot, emphasizes the importance of Google Analytics for nonprofits. Understanding what content converts casual visitors into volunteers, advocates, or donors is crucial for creating a sustainable content strategy. By leveraging the power of data, you can refine your online presence and make informed decisions to drive maximum impact.

## YouTube for Nonprofits: Engage and Inspire with Video

Video has become a powerful medium for nonprofits to connect with their audience and inspire action. Through YouTube for Nonprofits, you can share videos about your organization, events, achievements, and even collect donations directly through the platform.

YouTube offers various features that can elevate your organization’s impact, such as call-to-action overlays that directly engage viewers, customized channel branding to showcase your nonprofit’s identity, and the ability to set up YouTube Giving fundraisers to raise money and gather support for your cause.

*Example: YouTube for Nonprofits in Action*

The Anaheim Ballet has harnessed the power of YouTube to make ballet accessible to a broad audience and collect donations from the community. From showcasing dancer profiles to behind-the-scenes rehearsals and instructional videos, YouTube provides a global stage for the Anaheim Ballet. The organization also receives valuable feedback from viewers, creating a meaningful dialogue between the ballet and its supporters.

## Google Earth and Maps: Visualize the Impact of Your Work

Persuasively communicating the impact of your organization’s work can be challenging. However, with Google Earth and Maps, you can visualize and present the impact of your projects in a compelling and interactive way.

By creating custom maps, data visualizations, and donor maps, you can engage supporters, show them how their contributions make a positive change, and take them on a virtual tour of your project sites. Google Earth and Maps empower you to effectively educate and inspire potential donors, local communities, and government representatives.

*Example: Google Earth Outreach in Action*

The Jane Goodall Institute’s mission is to preserve African great apes and their habitats. Through Google Earth, the institute presents captivating visualizations of forest loss, highlighting the urgent need for conservation. By leveraging the power of Google Earth, the Jane Goodall Institute educates and empowers stakeholders to take action and support their cause.

## How to Register for Google for Nonprofits

To take advantage of the incredible resources offered by Google for Nonprofits, you must be a registered 501(c)3 nonprofit organization in the U.S. or an organization in the U.K. Once you have confirmed your eligibility, you can apply for membership through the Google for Nonprofits website.

Make sure to review the eligibility requirements carefully to ensure your organization qualifies. Upon acceptance into the program, you will gain access to the range of free Google products and tools, revolutionizing your online presence and enhancing your fundraising efforts.

## Conclusion

Google for Nonprofits is a game-changer for nonprofit organizations looking to maximize their online impact. From Google Workspace for seamless collaboration, Google Ad Grants for free advertising, Google Analytics for data-driven insights, YouTube for engaging videos, and Google Earth and Maps for impactful visualizations, these resources can revolutionize your organization’s awareness and fundraising campaigns.

Apply for Google for Nonprofits today and unleash the full potential of Google’s tools for your nonprofit’s success. Don’t miss out on this golden opportunity to elevate your organization and make an even greater difference in the world.