The recent standoff between Reddit and its moderators has left advertisers in limbo. With so much uncertainty surrounding the platform’s future, advertisers are naturally concerned about investing in campaigns on the site. With Reddit facing a 6.6% traffic dip and a damaged reputation, marketers need to be aware of how these events could impact their campaign goals. As more agencies shift their focus onto newer platforms, advertisers must closely monitor performance and be prepared to shift their marketing dollars elsewhere. In the changing landscape, it’s more important than ever to maintain a diversified advertising portfolio.