In conclusion, crafting an effective introduction is crucial to the success of your blog article. Keep it short and sweet, say something unexpected, and don’t repeat the title. Use the word “you” at least once, tell readers what’s coming next and why the article is important. Refer to a concern or problem your readers might have and be careful when telling stories. Use a stat or a fact to convey urgency. With these tips, you can create introductions that engage your readers, keep them interested, and lead them to read the entire article.