Make the Most of SEO Conferences: Your Complete Guide to MozCon


Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions, vendor booths, networking galore, and unforgettable after-parties. It can be overwhelming, but SEO conferences like MozCon can bring incredible rewards with the right preparation. This guide will equip you with essential tips to make the most of SEO conferences, in-person or virtual. Discover how to strengthen your team, boost your energy, and enhance your enthusiasm for work during and after the event. Get ready to dive into the world of SEO conferences and virtual experiences.

Before You Touchdown at MozCon

With MozCon just a few weeks away, it’s time to gear up and make the most of this SEO conference, whether you’re attending in person or via the remote-friendly livestream option. Don’t worry, there’s still plenty of time to prepare. Follow these essential steps to maximize your MozCon experience and ensure you’re fully equipped for the event. Get ready to dive into the world of SEO and make valuable connections.

Familiarize yourself with the agenda

You might have already glanced at the speaker lineup. Take a closer look at the minute-by-minute agenda to identify the topics that align with your learning goals. Even if a particular topic seems unrelated to your work, it can still provide valuable insights. At MozCon, the conference follows a single-track format, allowing you to attend every session. Don’t miss out on the opportunity to explore diverse topics and expand your knowledge base.

Clear your calendar

That meeting can wait! MozCon is only two days a year! If your weekly team sync can wait, and we know it can, then block out of your calendar in advance.

Define your goals and objectives

Knowing what you want to achieve will help you make the most of your time and focus on the sessions and activities that align with your interests. Think about what you want to have achieved once MozCon wraps. What do you want to feel? Aside from more than a little bit spent. Do you want to feel more connected? Do you want to have an answer to a burning question? Do you want to meet someone IRL? Do you want to have a cache of valuable notes to take away and share with your team? Sing Karaoke for the first time? MozCon gives you the ability to achieve all these things.

Gather your note-taking tool of choice

MozCon is a conference where you’ll likely take a lot of notes. Make sure you have all the necessary tools at hand. Charge your laptop or tablet or choose any other preferred method for note-taking. If you plan on sharing takeaways with your team, well, unfortunately, telepathy won’t work, but you can still find ways to communicate effectively.

Connect with the speakers before the event

Check out our impressive lineup of speakers, perhaps there is someone speaking you’ve not yet connected with? Take some time to understand their specialty. Even if you’re not currently working within that field, it may be a new learning opportunity for you, or it may help you gain a better understanding of the challenges your colleagues are facing. Ultimately, conferences are a great opportunity to develop a more well-rounded understanding of the entire search industry, what’s on the horizon, and what to pay attention to in search.

Ramp up your SEO learning

Define what you want to achieve at MozCon and create a plan to maximize your experience. Having clear goals will help you stay focused and make the most of the event. Subscribe to the Moz blog or sign up for a Moz Academy course. These will give you access to a wealth of content to boost your knowledge in advance of the big event. From basic SEO to local search and technical details, there’s something for everyone. Additionally, the blog will provide conference recaps after each day, so you won’t miss out on any important updates.

Prepare to network and engage

MozCon, and many other SEO conferences, offer you ample opportunities to meet new people and expand your professional network. Maximize your networking opportunities before you get there. Before you arrive in Seattle, get familiar with the digital landscape by following the #mozcon hashtag on Twitter. Join the LinkedIn group, and while you’re there, follow us on Twitter, LinkedIn, Instagram, Facebook, and Threads, because why not?

If you are in the Women in Tech SEO group, you can join the MozCon channel. This will keep you updated on MozCon fellow