Is A.I. Generated Content on the Decline?

Google Takes a Stance on A.I. Generated Reviews

As A.I. tools like ChatGPT and Bard continue to gain popularity, their use in generating content has become more widespread. However, Google’s recent update to its merchant center policy indicates a shift in their stance on A.I. generated content, specifically when it comes to reviews. According to the new guidelines, reviews that are primarily generated by an automated program or artificial intelligence application are considered spam. Google wants to prioritize authentic, human-written reviews that provide potential customers with valuable insights into businesses and products.

The Limitations of A.I. Generated Content

While A.I. can be a powerful tool for content creation, it has its limitations. A.I.’s output is only as good as its inputs, and with the vast amount of inaccurate and misleading information on the web, there is a risk of A.I. producing inaccurate content. Stanford University conducted a study on ChatGPT and found that its accuracy in answering simple math questions dropped from 98% to just 2% over time. Similarly, a study involving medical questions posed to ChatGPT revealed an accuracy rate of 92%. While 92% may be a high score in a school setting, when dealing with medical advice, even a slight inaccuracy can have serious consequences.

The Future of A.I. Generated Content

Given the potential risks and limitations associated with A.I. generated content, it is likely that search engines like Google will take steps to control the usage of such content, especially in areas that have significant implications for people’s lives, such as financial and medical advice. Google’s move to label A.I. generated reviews as spam is likely just the beginning. Algorithms will likely favor human-written content, as it is more reliable and accurate. While A.I. can be used as a starting point for content creation, having a human review and modify the content ensures its accuracy and value to readers.

The Importance of Human-Written Content

In the long run, human-written content is likely to become increasingly favored by search engine algorithms. While A.I. can assist in the writing process, it still requires human input to ensure accuracy and quality. The trend of companies leveraging A.I. technology for content creation may continue, but algorithms will ultimately prioritize human-written content due to its reliability and authenticity. So, while A.I. may be a valuable tool for generating initial drafts or ideas, it is essential to have human oversight and review to create content that truly provides value to readers.


If you are using A.I. to create content, it is crucial to have a human review it to ensure accuracy and quality. Google’s recent policy update regarding A.I. generated reviews indicates a shift in their stance on such content, and it is likely that search engine algorithms will follow suit. While A.I. can be a helpful tool, it has its limitations and risks, particularly when it comes to areas like medical and financial advice. As the importance of human-written content becomes more pronounced, it is important to strike a balance between using A.I. technology and preserving the reliability and authenticity of human input in content creation.

So, how much of your content will be A.I. generated in the future? Only time will tell. But it’s clear that the importance of human-written content is on the rise.