Why You Should Create More Landing Pages for Your Website
You may be wondering, “I already have some landing pages, so why should I create more?” Well, that’s as crazy as saying, “I already have some leads, why should I get more?” Landing pages are an essential part of marketing, and if you want to scale your lead generation efforts, creating more landing pages is the way to go. In this article, we will explore why more landing pages are better for your business, how many landing pages you should have, and the reasons why more landing pages result in more leads.
Why Do You Need More Landing Pages?
Landing pages are designed to convert visitors into leads by offering specific information about an offer in a focused and distraction-free manner. Limited navigation keeps visitors engaged and focused on the goal, avoiding distractions from multiple links. But why do you need more landing pages?
According to a survey conducted among 101 marketing and advertising professionals, 91% of them experienced positive conversion shifts after adding landing pages. The top reasons for this increase in conversions were the marketing team, people, and the landing page itself. This data clearly indicates that having more landing pages can be a net benefit for your business.
While the exact number of landing pages a business should have varies based on its scale, product, or service, the evidence suggests that having multiple landing pages can significantly impact lead generation. In fact, businesses with 40 or more landing pages on their website have seen conversions increase by over 500%. Both B2B and B2C companies benefit from having more landing pages, but it seems to be even more advantageous for B2Bs to have at least 40 landing pages.
Why More Landing Pages Get More Leads
There are several reasons why more landing pages result in more leads:
More conversion opportunities
The more landing pages you have on your website, the more opportunities you have to convert site visitors into leads. Having more landing pages also has a significant SEO benefit as more pages will be indexed in search, increasing your chances of being discovered by searchers. When there’s less friction from discovery to conversion, you generate more leads.
Variety is the spice of life, and it applies to marketing as well. Having more landing pages means you’ll have a wider variety of offers for your visitors to convert on and for you to promote. Without variety, visitors may not find offers that appeal to them, leading to a lower conversion rate.
More marketing collateral
Content is the heart and soul of any successful inbound marketing strategy. The more landing pages you have, the more offers you’ll have to fuel the rest of your inbound marketing efforts. With more offers, you can create more relevant and targeted content for different segments of your audience, ultimately leading to higher conversion rates.
More targeting opportunities
Segmentation plays a crucial role in marketing, and having more landing pages allows you to create segment-specific content that is highly relevant to different parts of your audience. By appealing to the specific interests and needs of different buyer personas, you can better convert visitors into leads.
How to Add More Landing Pages
Now that you understand the importance of creating more landing pages, here are some tips on how to achieve this:
Invest in a landing page creation tool
To quickly and easily create optimized landing pages, invest in a tool that enables you to do so. HubSpot offers a user-friendly landing page tool that can help you take control of your website and create landing pages efficiently.
Create more offers
To increase your site’s number of landing pages, you need to increase offer creation as well. Identify any gaps in your current offers and create new ones to fill those gaps. Consider creating offers for different stages of your marketing and sales funnel, in various formats, and covering topics that your target audience cares about.
Tweak existing offers to cater to individual personas
You don’t have to create all new offers from scratch. Instead, tweak your existing offers to cater to each of your different buyer personas. Reposition the content, create landing pages that cater to each persona’s individual needs, and adjust the offer’s formatting, depth, and language to make it more relevant and compelling.
Repurpose content you already have
Don’t overlook the content you already have. Repurpose existing content to create new offers, saving you time and effort. This can be done by updating or repackaging existing content in different formats to provide a fresh and valuable offer for your audience.
Creating more landing pages for your website can significantly benefit your brand by providing more conversion opportunities, variety, marketing collateral, and targeting opportunities. Businesses with 40 or more landing pages have seen conversions increase by over 500%, making it clear that more is indeed better when it comes to landing pages. By investing in a landing page creation tool, creating more offers, tweaking existing offers, and repurposing content, you can expand your landing page arsenal and generate more leads for your business. So don’t settle for a few landing pages; aim for more, and watch your lead generation efforts soar.