13 TikTok Tricks That Will Boost Your Views and Engagement
TikTok has taken the world by storm with its unique and creative content. From dance challenges to funny skits, anyone can become a viral sensation on this platform. But with so many videos vying for attention, how can you make sure your content stands out?
In this article, we’ll share 13 expert tips and tricks to help you increase your views and engagement on TikTok. From finding the right niche to leveraging trending audio and incorporating special effects, we’ve got you covered.
1. Find the Right Niche
The key to success on TikTok is finding your niche. According to Nicole Phillip, Social Media Lead at the Hustle, the algorithm favors specific styles or types of content. So, it’s important to discover what works for your brand and audience.
For example, Mia Swinehart from Gathered Nutrition has built a loyal following by sharing health-conscious, plant-based recipes. While she stays true to her niche, she also explores different angles like grocery hauls and meal prep hacks to keep her content fresh.
2. Don’t Delete Low-Performing Videos
It’s tempting to delete videos that don’t perform well, but according to Phillip, you should resist the urge. She advises against deleting low-performing videos because you never know when the algorithm might pick it up and serve it to the right audience.
Virality often happens unexpectedly, so don’t be discouraged by initial low performance. Keep experimenting and let the algorithm do its magic.
3. Post at the Right Time
Timing is crucial on TikTok. According to HubSpot’s 2023 Social Media Trends Report, the best times to post on TikTok are between 9:00 pm and 11:00 pm. However, every audience is different, so check your analytics to determine when your followers are most active.
Use the Creator Tools and Analytics features to understand your audience’s behavior and optimize your posting schedule accordingly.
4. Stitch Top-Performing or Relevant Videos
The Stitch feature allows you to collaborate with other TikTokers and expand your reach. Look for top-performing videos in your niche, and then select five seconds of that video to incorporate into yours.
This can be a great way to join conversations or respond to trends. For example, Puma “stitched” a video of latte art featuring their logo to engage with their audience and leverage user-generated content.
5. Use the Green Screen Effect
The green screen effect on TikTok adds a whole new level of storytelling to your videos. You can stay on-screen while different images appear in the background, enhancing your commentary and making your content more engaging.
Levi’s, for example, uses the green screen effect to recommend different jeans using product photos in the background. This visual aid helps viewers easily follow along and piques their interest.
6. Leverage Trending Audio
Sound is essential on TikTok, and incorporating trending audio can grab people’s attention and add flavor to your content. Check out TikTok’s Creative Center for the most popular music and audio clips each day.
Duolingo, known for its funny and trendy videos, often incorporates popular audio clips into their skits featuring Duo the Owl. By using trending audio, they tap into current conversations and keep their content fresh.
7. Try Vlog-Style Videos
Vlog-style videos are popular on TikTok because they feel personal and intimate. They typically include multiple clips tied together with a voiceover, allowing viewers to feel like they’re living in your shoes.
Netflix, for example, uses vlog-style videos to take their audience on a journey. These behind-the-scenes glimpses into the lives of actors and the red carpet experience give viewers a sense of exclusivity and keep them hooked.
8. Incorporate Both Niche and Trending Hashtags
Hashtags are essential for discoverability on TikTok. But instead of only targeting popular hashtags, it’s important to include both niche and trending hashtags in your videos’ descriptions.
Dunkin’ uses a mix of hashtags to reach a wider audience for its fall seasonal menu. They include a popular hashtag like #fall and a more niche hashtag like #pumpkinszn to tap into a smaller but highly engaged audience.
9. Respond to Comments with Video
Connecting with your audience is crucial on TikTok. Instead of replying to comments with text, you can now respond with another video. This allows you to dive deeper into topics, answer questions, and keep your audience