Email marketing is still a crucial aspect of most modern digital marketing campaigns. However, crafting a well-written marketing email can be challenging, especially if you don’t have a strong copywriting background. The consequences of sending poorly written email content can lead to losing subscribers and plummeting conversion rates. Thus, you should learn the following ten email copywriting tips for writing better marketing emails.

How to Write a Subject Line

The first step to ensuring that you craft an effective marketing email is to nail your subject line. Your subject line is like the gatekeeper of your email, and it determines whether your message will get an open and conversion. To get the desired response, consider the following:

1. Use actionable language in your subject line to help the reader identify what they can do with the information inside the email.

2. Personalize your subject line to match your email address segmentation and send relevant content to your subscribers.

3. Prioritize clarity in your subject line and only then think about making it more eye-catching.

4. Ensure consistency between the subject line copy and email content.

How to Write an Email

Once you plan your subject line, the email body follows suit. The email should succinctly convey your message to your recipient while engaging them for the expected action. The following tips can help you achieve this goal:

5. Establish your relevancy to the reader, using personalization, contextualization, and an appropriate salutation.

6. Write your email message in the second-person language to keep your copy customer-focused.

7. Convey your benefits, not just the features, for your offer or product to inspire action.

8. Keep it brief and straight to the point. Think about the essential message and boil it down to a few top points that you want to convey to the reader.

9. Strive to make your email content lovable and memorable by injecting your brand personality within the message.

10. Use actionable language in your call-to-action (CTA) to facilitate conversion. Ensure your CTA is visible, relevant and direct.


In closing, the tips above can help you improve your email copywriting skills significantly, resulting in better results for your email marketing campaigns. By nailing your subject line and following these email copywriting best practices, you can create compelling marketing emails that engage your audience, leading to better conversions and returns on investment.