Training Session #1 – In The Beginning
mar·ket·ing = the action of selling products or services
Why Business Owners Fail At Marketing
You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.
- Eliminate confusion
- Connect with customers
- Grow your business
Watch Out For 90% Of Marketing Agencies
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Start With Your Message and Story
You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.
- Eliminate confusion
- Connect with customers
- Grow your business
Building and optimize your website
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Track everything with Tag Manager
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
Select and integrate your CRM
A website is set up to collect leads. A CRM is a software you will use to manage those leads.
- The different CRM and what we like and don’t like
- How to use your CRM
- Integrate your CRM
- Test your CRM
Prepare for traffic
- Test conversion tracking
- Double-check the setup
- Final checks before traffic
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