Digital Marketing Audit
Marketing Campaign Is Not Working
Published on December 21st, 2018. Last Updated: January 31st, 2019.
by Jace Vernon
I’ve been running online marketing campaigns and training business owners on marketing for years. And I finally decided it’s time to shed some light on what is happening in the digital marketing world.
No one wants to attack their own industry or make enemies. No business owner wants to “bite the hand that feeds them.” But this level of corruption is wrecking people’s lives. Good people’s lives. And it’s time you heard the truth from someone on the inside.
A few months back, I stood in front of an auditorium of business owners at a digital marketing conference, and asked them to stand if they’d hired a digital marketing agency.
Not surprisingly, almost everyone in the audiences had hired a digital marketing agency or was currently working with one.
That can be expected. Digital marketing is important and everyone gets that. Some business spend more on digital marketing than they do on their employees. Digital marketing is the be-all-end-all of business growth.
A magic formula for success.
Then I dropped my next instruction:
“Stay standing…if you are seeing results. ”
Almost every single person in the room looked around, stared at the ground, and finally sat down. Then, as if on cue, the entire room erupted into nervous laughter.
And these weren’t newbie business owners.
These were the same people hiring pricey mentors, investing 5-figures in Facebook ad training programs, and shelling out cash for elite agencies—all the while turning around and training you on ‘how they did it.’
I wish the answer surprised me.
But, unfortunately, this paid traffic market correction has been coming for a while. And it won’t be a behind-the-scenes secret for much longer.
See I’ve been running ads for half a decade now. I’ve personally served 73M+ ad impressions, managed $1,100,408.83 in ad spend, and generated over $10 million in revenue.
The beauty of observing an entire industry from the inside is that you see trends that others don’t. I have access to more results, spreadsheets, and data than most business owners know what to do with.
As a Facebook advertising agency, this made us bulletproof.
As a human, it scares the bejeezus out of me.
Because the data is telling a story about what’s about to happen (and already happening in some instances)…and it isn’t a pretty one.