Transcripts: The Secret Sauce for Video SEO


In the world of digital marketing, it’s no secret that video is king. It’s a powerful tool for engaging with your audience and driving conversions. But did you know that there’s a secret sauce that can take your video SEO to the next level? Enter video transcripts.

The Power of Video Transcripts

Video transcripts are an often-overlooked tool that can have a huge impact on your site’s visibility. First and foremost, transcripts make your video content accessible to a wider audience, including those who are d/Deaf or hard of hearing. Transcripts also enable search engines to crawl your video content and give context to the information you’re sharing, increasing your chances of getting indexed.

But the benefits don’t stop there. Transcripts provide valuable keywords and phrases that you can use to optimize your videos and improve your ranking in search results. They also give readers the ability to scan through content and understand the main points without having to watch the whole video, increasing engagement.

Additionally, captions can enhance video views by a whopping 80 percent, according to Sendible. Closed captions also give search engines crawlable content, further increasing the chances of your content getting indexed.

How to Start Transcribing Your Videos

Now that you understand the power of video transcripts, it’s time to start transcribing your videos. There are several methods you can use, ranging from manual transcription to the use of transcription tools and services.

One free option is manual transcription, where you type the content word-for-word yourself. This is the most accessible option but also the most time-consuming. If you’re looking for a faster method, you can use mobile apps, Google’s automatic captioning, speech narration and dictation software, free transcription tools, or speech-to-text APIs. You can also use video editors like Adobe’s Premiere Pro for a more hands-on approach.

Best Tools for Video Transcriptions

If you’re looking for transcription tools to help you with video transcript SEO, there are plenty of options available. Rev, Sonix, Scribie, GoTranscript, and Otter are just a few popular choices. These tools offer high-quality, accurate transcriptions at affordable prices.

Best Practices for Video Transcription SEO

To optimize your video transcriptions for SEO, there are a few best practices you should follow. First, add relevant keywords and phrases throughout the transcript, but avoid keyword stuffing. Place keywords at the beginning of sentences and paragraphs whenever possible. Check the accuracy of the transcript against the audio track and fix any errors. Include a mix of primary, secondary, and long-form keywords. Finally, repurpose your transcriptions into other forms of content, such as blog posts, case studies, and infographics.

Video Transcriptions and Accessibility

While video transcript SEO is important, there’s another reason why you should use transcriptions and closed captions with your videos: accessibility. Providing transcripts helps make your content accessible to the millions of people with hearing problems or who are registered as d/Deaf. It also helps achieve ADA compliance for your website.

Closing Summary

In conclusion, video transcripts are a powerful tool for improving your video SEO. They make your content accessible, help search engines understand your videos, and provide valuable keywords for optimization. They can also be repurposed into other forms of content and improve accessibility for those with hearing difficulties. So, if you want to take your video SEO to the next level, don’t forget to add transcripts to your arsenal.