Workshops by RED
Obscurity is the number one problem facing your business. If nobody knows about you, how are they supposed to buy?
Marketing is the solution. It’s the action of creating your message and making it known so consumers can buy.
Workshops by RED are designed to help you create a full online marketing campaign.
Let’s get started.
Training Session #1 – In The Beginning
mar·ket·ing = the action of selling products or services
Introduction | Why Business Owners Fail At Marketing
76% of Adwords budgets are wasted. 93% of businesses pay more for online marketing than it brings in. Every day business owners are being sold and promised the “Holy Grail” of marketing.
What is marketing?
“Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across:
If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions, and ultimately, they spend a lot at the circus that’s sales.
And if you planned the whole thing, that’s marketing.”
― Allan Dib, The 1-Page Marketing Plan
- What it takes to win
- How to start making money online
- What to watch out for
- How we are going to grow your business
- How to protect your business from bad Marketing Agencies
- What this course is not
Expectation, Goals and Marketing Plan
In this course, we are going to set the right expectation and answer questions like: What kind of returns should you expect from online marketing? How long will it take? What if marketing doesn’t work?
- Expectation and a promise
- How long until you see results
- What adjustments you need to make
- Setting marketing goals
- How to create small wins to keep you in the battle
- Goals
- The 1 Page Marketing Plan
Start With Your Message and Story
You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.
- Eliminate confusion
- Connect with customers
- Build our UPS (Unique Selling Proposition)
- Grow your business
Building and optimize your website
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Marketing Analytics, Tag Manager, Google Analytics and Pixels
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
Select and integrate your CRM. A Must Have!
A CRM (Customer Relationship Management) Tool is a must have in marketing. This is where are leads are captured and nurtured.
- Lead capture, nurture and conversion
- The different CRM and what we like and don’t like
- How to use your CRM
- Integrate your CRM
- Test your CRM
Call Tracking with CallRail or Call Tracking Metrics
How to track phone call so you know what is working.
- Setting up an Account
- Linking your accounts
- Dynamic number insertion
- How Call tracking works
Order your citation report
What is a citation report and why does it matter? It does matter and you need one!
- Quick look at a citation report
- How to get 200 citations for $250
Prepare for traffic
- Test conversion tracking
- Double-check the setup
- Final checks before traffic
Books you should read:
- Building a Story Brand (storybrand.com)
- The Conversion Code
- How to win friends and influence people
- Spin Selling
- One-page marketing plan (book notes here)
- $100M Offers (book notes here)
Training Session #2 – Creating Good Content
con·tent mar·ket·ing = Creation of education material (posts, video, blogs, image, etc)
Why content matters
You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.
- Eliminate confusion
- Connect with customers
- Grow your business
Blogs and Guides
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Email Sequences
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
Video (Who, What, Why, How)
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Improve your Copywriting skills
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
Training Session #3 – Time For Traffic | Lead Capture
ob·scu·ri·ty = the state of being unknown, inconspicuous, or unimportant.
Google Ads
You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.
- Eliminate confusion
- Connect with customers
- Grow your business
Facebook Ads
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
YouTube Ads
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
SEO (Search Engine Optimization)
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Training Session #4 – Remarketing and Email | Lead Nurture
Re·mar·ket·ing = tactic of serving targeted ads to people who have already visited or taken action on your website
Keys in the Follow Up (8 to 12 touches)
90% of your vistors will not buy or sign up on the first visit. You have to keep your brand in front of them.
- How remarketing works
- What platforms to use
- What audiences should you create?
- 8 to 12 touches is key
Create a Remarketing Campaign on Google Ads
We are going to learn how to build a remarketing campaign with Google ads and what to avoid
- How to set up a campaign
- How to create the banner ads
- Eliminate wasted clicks by excluding mobile apps
5 Minutes or Lose
- Why you have to follow up with leads within 5 minutes
- Simple ways to automate follow up
- Special Tricks to make sure your leads picks up the phone
- Text, Calls and Emails
Create a Remarketing Campaign on Facebook
Facebook Remarketing campaigns are a lot like Google. Let’s dive in!
- Double-check you pixel
- What audiences can you track
- Create the remarketing ad
- What to watch out for
Improve your Copywriting skills
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
Training Session #5 – Time, Expertise, And Money
ob·scu·ri·ty = the state of being unknown, inconspicuous, or unimportant.
Quitting Too Soon
You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.
- Eliminate confusion
- Connect with customers
- Grow your business
When Can You Expect Results?
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
How Much Money Should You Spend?
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
What Happens If Marketing Doesn't Work?
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Training Session #6 – Conversation Creates Closings
con·tent mar·ket·ing = Creation of education material (posts, video, blogs, image, etc)
Conversation Creates Closings
You have to discover your message and share it. This course will help us simply what we do and put it in words so that people care.
- Eliminate confusion
- Connect with customers
- Grow your business
Spin Selling
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Keys in the Follow Up (8 to 12 touches)
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
Video (Who, What, Why, How)
Your website is the hub of online marketing. In this course, we will learn the following.
- What platform to use
- What themes are the best and easiest to use
- How to get a website created in a couple of hours
- What plugins you should use
- Why speed matters
- Optimize for mobile-first
Improve your Copywriting skills
In this course, we will submit your site to Google and place pixels for tracking. You will learn the following:
- Google Tag Manager and how it works
- Google analytics
- Facebook pixel
- Webmaster tools
- Setup conversion tracking
Training Session #7 – Delivering WOW
ob·scu·ri·ty = the state of being unknown, inconspicuous, or unimportant.
Reviews
Reviews need to be pro-active. In this section we will learn how to create a simple review page
- Why reviews matter
- How to get a lot of views
- How to create a simple review page that will save you thousands
- Gaming the system
Reputation Management
What happens when a past client goes rogue? How should you handle this?
- It happens to the best of us
- What strategy and voice should you use?
- Don’t stress, there are options